Transforming the Italian communication landscape with a Brazilian touch
The Founder
Isabella Romita Giorgetti
“I’m Isabella, born and raised in São Paulo, Brazil, with Italian origins. Over the past decade, Milan has become my home, where I’ve not only adapted to diverse cultures but also embraced them, mastering three additional languages along the way.
I graduated with a bachelor’s degree in Economics and Management, majoring in Management, from Univeristà Cattolica. Throughout my undergraduate studies, my passion for Marketing and Communication, particularly in Social Media Marketing, grew. It’s this passion that led me to pursue a specialized post-graduate master’s degree in Corporate Communication.
Driven by ambition and a pragmatic approach, I am always willing to take on new challenges and absorb knowledge in this fast-paced industry. Recognising a gap in the Italian market for a more creative and humanistic approach to social media and content creation, particularly for smaller brands and influencers, inspired me to take action. I saw an opportunity to infuse Milan’s landscape with a touch of the Brazilian fresh and creative vision, thus creating Beyond!
In my free time I enjoy exploring new destinations, going to concerts, discovering new restaurants, and spending quality time with my loved ones. My life motto is: “People don’t remember what you say, they remember how you make them feel.""
Beyond is inspired by Brazilian culture and marketing methods.
Our objective is to revolutionise Italian digital marketing landscape by injecting innovation, creativity, and working methodologies inspired by Brazil.
It’s about breaking free from conventional thinking and deeply grasping the societal needs and desires, delivering them with genuine value.
But why Brazil?
Brazil stands out as a powerhouse in the global social media landscape. With the largest population and online audience in Latin America, it holds the position of being the fifth-largest social media market worldwide and the second largest within the Americas. Its influence extends beyond its borders, captivating audiences worldwide.
Given its substantial engagement levels and the pivotal roles social networks play in its society, Brazil emerges as a critical market that significantly shapes the dynamics of social platforms.
